Get more exposure on LinkedIn

Did you know that a good LinkedIn profile goes a long way in helping you reach the top? It increases your visibility to let headhunters and recruiters quickly see you because 92% of them use social media marketing for recruitment. This is possible only with a compelling profile as mundane profiles get you nowhere.

With LinkedIn boasting more than 600 million users, it’s a vast network to build business connections if you complete your profile using these nine tips:

1. Customized URL profile

LinkedIn lets you edit your URL profile with your personal or business name for improved exposure and a better search engine ranking. It helps promote your profile by adding customized URLs to your email signature and marketing materials.

2. Thorough and convincing profile

Even though it takes time, make sure your LinkedIn profile is detailed and compelling. Include all relevant awards, projects, certifications and skills, visual information like videos, presentations and profile photograph and a summary with vital details.

3. Create an SEO friendly profile

As LinkedIn search results are sorted based on relevance, wisely use your professional header’s 120 characters. Use broad to extremely focused keywords and don’t just mention your employment title but also add your skill or industry.

4. Emphasize your skills

Mentioning your professional skills in the skills section helps get quick endorsements from your network for your specific skills.

5. Highlight achievements and projects

Adding your projects, awards, patents, publications, certifications and causes to your LinkedIn profile adds value and puts you a step ahead of competitors. It increases your exposure and lets hiring managers understand you practically and not just theoretically.

6. Get endorsements and recommendations

LinkedIn is famous for making endorsements and having skills endorsed by adding credibility and optimizing your LinkedIn profile. Its built-in recommendation feature lets you request people you have worked with give recommendations to build your credibility and your work. Don’t forget to return the favor!

7. Networking

Build your network by adding family, friends, co-workers, professors, classmates and acquaintances met at trade shows and networking events. The chances of your appearing in LinkedIn search results are higher with more connections.

8. Join relevant groups

With more than 200 conversations taking place every minute in LinkedIn groups, joining relevant groups lets you connect with group members.

9. Add digital media and content

Adding some digital media like presentations, documents and videos to your profile make it more visual and exciting. You can also increase exposure by posting updates or publishing some content on LinkedIn to keep you on recruiters’ minds.

Last but not least, even the most compelling, illustrative and exciting profile is useless if you are inactive on LinkedIn. Be active and keep updating your status with news articles and blog posts. Also, visit forums and give answers or ask questions to keep in touch with others, and make new connections to build your network.

These nine marketing Brisbane tricks will help you gain exposure, and keep you on top of your competitors!

Our Top Six Recommended Web Design Resources

If you’re in the web design industry, you’d probably agree that things change on a daily basis. Just like with any other tech industry, it is important to keep up with all the latest in the biz and see what is current and happening. We’ve compiled a list of some of the resources we have found to be useful. If you have any to add to the list, feel free to jot them down in the comment section below. Enjoy!

1. CreativeBloq

Whether you need to kill some time or have to do some research, this is a perfect source of inspiration and up-to-date industry news ALL web designers should have on their own list!


2. Web Sources Depot

This site is jam-packed with every designer’s heart’s desire. The latest in everything web and design related, whether it is news about WordPress or just the latest typography. Be sure to add this one to your list.


3. Dive Into HTML5

Compiled by Mark Pilgrim, this source includes everything you need to know about HTML5 and related developments in the industry.


4. Smashing Magazine

Our list would be completely bare without mentioning Smashing Magazine. Wow! This site offers a full deck of information and free guides on a variety of web related subjects. Find anything from CSS to UX and Illustrator here.


5. Search Engine Land

This resource focus on the intricacies of SEO, SEM and the like. As the other resources we recommend, Search Engine Land is filled with real-time news and articles that can be of great benefit to any web designer.


6. UX Movement

UX movement provides web designers and developers insightful articles on UX. These pieces are written by industry experts with tons of experience when it comes to designing user-friendly websites.

Have we left one of your favourite resources out? Let us know which sites you have bookmarked to check daily in the comment section below.

5 Powerful Web Design Principles You Need to Implement Today

Designing the perfect site requires not only skill but a lot of effort, hard work and it is considered to be a scientific art if you will. In this post we look at key principles every web designer should apply when designing a new website.


1. Identify the Purpose of the Site and Pages

This is the ideal place to start before jumping in. Understanding the purpose of the site and its individual pages will give you useful insights into exactly how you will design it in order to engage page visitors.


2. UX is Key to Powerful Web Design

This includes starting with a simple wireframe to work from. It may seem mundane to the artsy side of you but is of utmost importance. After all, you are designing a site for humans who will (hopefully) visit and use the site. Focusing on navigation and UX will give your site that extra oomph it needs.


3. Tip Top Typeface

Never underestimate the power of the perfect typography when designing a new site. The content of the site should be easily accessed and understood by users. Choose a font that will be easy on the eye yet modern and relevant.


4. Loading Time can Make or Break the Deal

If you have a mammoth site, with hundreds of huge photos and videos all over the show, the loading time may become a problem. Never fear, there are ways to prevent this from happening. Do however keep in mind that site loading time can easily put a user off if they have to wait 2 minutes for a site to load.


5. Usability Across All Devices

Of course, this one is quite obvious. You need to always design a website that will be responsive to ALL devices and browsers. Make sure your site is responsive during the testing round before launch. If it is not, revise and change accordingly. Keep in mind that more people are using smartphones and tablets to access the internet nowadays, so it is really important for your site to function properly, cross-device.


These are just a few key points to keep in mind before kicking off that big project. What are some of the principles that you apply in your day-to-day? Let us know!

5 Steps to Take if You Want to Be The Best Web Designer You Can Be

To be a pretty terrific web designer takes a whole lot of skills, a dash of hard work, and a wee bit of patience. As the industry is growing rapidly, it is getting harder and harder for web designers to put themselves out there and be noticed. We’ve compiled a short list of things to focus on to help you on your way to becoming the best you can be.


Understand the Difference Between and Importance of Soft and Technical Skills

And accept the fact that neither one or the other is more important. Tech skills are the skills you need to get the actual job at hand done, whereas soft skills are those little tricks you need to master in order to get along with the day-to-day.


Follow Your Mentors

If there is someone you really admire in the world of web design, be sure to learn from them. Anyone will tell you that getting to the top is not only technical skills, but it takes a whole lot of hard work and dedication. Success is a lesson best learned from those who already walked the path you are on.


Keep Your Portfolio Fresh With Your Latest Work

Nothing screams incompetence or ignorance more than a dated portfolio. ”Wow” your prospects with a portfolio that is jam-packed with all your latest work.


Be Relevant in an Ever-Changing Industry

You should probably be fully aware of the pace at which things change. Yes, it is a rat race, and yes, you are competing with millions of others. Keeping your tech skills up-to-date will ensure you are current and relevant and know what is happening in the world of web design at all and any times.


Know your Weaknesses

If you have a weakness you are aware of, work on it. Practice makes perfect they say and it is true. If you suck at CSS, sharpen those skills. If you are terrible at client management, make a point of interacting often and clearly.

Remember, skills, a dash of hard work and a little bit of patience. If you have some pizazz in the mix, you are good to go! Keep those skills sharp and you should be well on your way to becoming a better web designer.


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